KUALA LUMPUR: Malaysians can be really creative when it comes to attracting customers.
Teh Saadiah Adila Md Sani's “Roti Goreng McGyver” is an example of this. Passers-by at the Kampung Baru Ramadan bazaar wonder what connection the deep-fried buns have with the popular 80s television character MacGyver.
“Many people, including tourists, have stopped by my stall to ask why my roti goreng is called McGyver'. It is a catchy name that creates curiosity,” said Saadiah, who is fondly known as Deela.
Deela said that when she started selling deep-fried buns in 1992 outside her mother's Kampung Baru house, she did not have a name for her fare.
“A villager named Pak Samad suggested that I name it Roti Goreng McGyver'. The show MacGyver was very popular at that time,” said the 50-year-old.
“The name has stuck ever since. I thought of changing the name but my regular customers advised me not to as they would have difficulty finding my stall if I did that.”
Roti Goreng McGyver is a bun stuffed with meat, wrapped with popiah skin and then deep fried in a pan of hot oil until it is crispy.
“It is like Roti John but deep fried. However, we use more meat than what is usually found in Roti John, so that the taste is more wholesome,” she said.
Customers have several stuffings to choose from ... chicken or beef curry, black pepper chicken or beef and sardine sambal.
“The black pepper flavour was only introduced later but it became the most popular flavour,” said Deela, adding that she sells over 800 buns a day.
Assisted by two nieces, Deela starts cooking the meat at home at 11am every day, before opening her stall at 2pm.
One serving costs RM3.50 but Deela sells three buns at only RM10.
Deela only sells Roti McGyver during Ramadan, but the mother of three said she hopes to make the Roti Goreng McGyver business permanent.
“My dream is to see Roti Goreng McGyver become a popular franchise, like McDonalds or Kentucky Fried Chicken,” said Deela.
The Roti Goreng McGyver stall is located along Jalan Raja Muda Musa in Kampung Baru.